Driving innovation in Business Development in Mexico

Primus Line welcome José Manuel Palacio as their new Business Development Manager for Mexico, as part of their expansion strategy into Latin America. A distinguished industry expert in construction with extensive experience in the water sector, his addition strengthens the efforts to position trenchless technology in the country.

With over 15 years of experience in the construction industry, José Manuel is an Industrial and Systems Engineer who began his career with one of the leading global cement companies, where he specialized in developing the alternative fuels market. His commercial experience and leadership enabled him to serve as a Territory Sales Manager at a leading producer of mechanical pipe joining solutions, specifically within the fire protection area. Throughout his career, he has successfully carried out projects in the field of pipelines and fluid transport, establishing business partnerships and opening new sectors in the country, thereby creating valuable business opportunities for the companies he collaborated with.

José Manuel is known for his ability to develop strategic business alliances and understand the market ecosystem. Thanks to his capacity to tailor product and service launches, he has positioned partners and customers as leaders in their respective sectors. His strategic vision and focus on sustainable development have been instrumental in driving the adoption of innovative technologies in the industry.

Mexico is emerging as a gateway to Latin America in the search for water conservation solutions, and trenchless rehabilitation presents itself as a fast, effective, and economical alternative.

As José Manuel Palacio puts it: "There is currently a significant need to raise awareness about the serious environmental crisis we face. Climate change is becoming increasingly evident, and we must take care of our natural resources. In this crisis, water plays a fundamental role, and a large part of its waste is due to leaks in both private and public pipeline networks. That's why Primus Line plays an important role by offering the use of innovative technologies to drive the adoption of trenchless technology in Mexico, improving the efficiency and sustainability of pipeline networks and contributing to the conservation of water and the environment."

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