Our existing remote network across the United States and Canada allowed us to easily transition into the work-from-home environment that the entire world found itself facing. This allowed the Primus Line team to maintain communication with municipalities, consulting engineers, and installers, and were able to transition from Lunch & Learns to webinars, cold calls to LinkedIn invites, and trade show booths to trade show chatrooms.
In March of 2020, the first adjustment due to the pandemic was canceling scheduled Lunch & Learns and in-person meetings. Many municipalities and consulting firms regrouped for a short while, and worked on solutions for communicating within their organizations, and with external providers. During that time, Primus Line let our clients know that we could facilitate meetings virtually, and meet their needs accordingly. Luckily, when Zoom and Microsoft Teams video chatting came onto the scene, many customers were eager to video chat, as it would mean seeing someone’s face that was not part of their quarantine unit. Having three others in my household, I myself found that the Zoom platform and Microsoft Teams made it so that the quarantine that everyone was in did not feel so small. With exposure to webinars and virtual meetings because of the national sales team in place, Primus Line North America got right into the swing of things after clients adjusted to the work-from-home environment, and held daily webinars with customers all across the US and Canada. We quickly discovered much of the same could be accomplished and we could cover more ground. This tool and platform became a workforce multiplier.
